Personal Brand Management

This relatively new term for marketing yourself and your career as a brand. It is sometimes defined as, "the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group or organization," and promotes considering all the ways you interact with others and actively influencing the impression you leave.

The article, "Personal Branding is a Leadership Requirement, Not a Self-Promotion Campaign," takes the long view on brand management, viewing it as a tool for self-reflection and personal goal defining.

https://www.forbes.com/sites/glennllopis/2013/04/08/personal-branding-is-a-leadership-requirement-not-a-self-promotion-campaign/#29fc5232226f